Author Archives: businessbuzz

Find The Best SEO packages in Dubai

SEO is the process of affecting the visibility of a website on search engine results pages (SERPs) by increasing the number of visitors to the site by getting it to rank higher in result web pages. SEO is a technique that requires you to work on optimizing your website and content, thus helping them garner more traffic.

We understand that it is a difficult task to find the best SEO companies and SEO packages in Dubai. There are so many companies available in the market. However, we have narrowed down the list by including only those packages that come with quality service and results.

How Do I Make My Site Search Engine Friendly?

Search engine optimization is a process that improves the visibility of a web page in search engines, which are often the most valuable research tool. Dubai has become best destination for business and tourism as it is known to be one of the most developed cities in the world. It has been ranked as one of the best places to live in and there are many SEO companies that specialize in different segments ranging from real estate, finance, hospitality, education and more. While Dubai is well known for its high-end malls and hotels, there are many other reasons for this city being one of the hottest destinations for people looking for investment opportunities or simply wanting to spend some time away from their home countries.

Best SEO services dubai have been working hard to provide some great value to its clients with well executed strategies. There are also many affordable seo packages available so why not consider this as an option when you are looking at investing in your online marketing strategy? There are many other considerations that should be made when you are deciding on whether it is time to hire seo services Dubai or not. You need to consider things like,

  1. What is your marketing budget
  2. how much do you want to spend?
  3. What resources do you have available in order to find the best seo services dubai for your business?
  4. Do you know enough about the market where your products or services are being sold so that the experts can help more effectively with their strategies?

What are the SEO pricing packages in Dubai?

SEO packages in Dubai provide you with an easier and affordable way to get your website ranked as high as possible. There are various SEO packages for different needs, and a professional SEO consultant will be able to help you choose one that suits you best. The SEO packages starts from 1500 AED and goes as high as 10,000 AED for large websites such as ecommerce websites or enterprise level websites.

Learn Why Handing Out Personalized Gifts Is Good For Your Brand!

Currently, companies are increasingly seeking strategies to retain customers and expand their brand in the market, precisely because of the great competition. Therefore, the use of gifts to retain customers is also increasing.

After all, the work of distributing personalized gifts is a tactic recognized for improving the company’s relationship with the public. Do you want to understand why putting on the agenda the offer of these gifts can be a great alternative to market your business?

Continue reading this post!

How to use gifts to retain customers?

The loyal customer is one of the greatest treasures of any company. Ensuring the enchantment of the consumer, even after he makes his first purchases, is fundamental for this relationship to grow stronger every day.

However, to make personalized gifts an excellent tool in this process, your company needs to go through some essential steps. Among them is the choice of the gift, which needs to add value to the customer.

Follow our tips not to miss at this time:

Create a strategy to work with personalized giveaways

Just like any action in a company, working with custom items requires the entrepreneur to have a prior strategy. This avoids inconvenience, such as losses by purchasing many objects.

This planning involves getting to know your audiencewell, knowing what your references are and how to find a toast that really reminds them of your brand at times of day today.

Cutelaria Cimo, for example, serves companies looking for exclusive gifts! All CIMO products are customized, with impeccable design and finish to ensure high quality.

Think about how many customers you want to reach.

The truth is that the human being is made up of reasons and emotions. Handing out a toast is something that thrills, that motivates more purchases and satisfies. Think about the number of customers you plan to retain so think about how many freebies you will acquire.

It is worth remembering that cimo knives, knives and machetes are ideal for you to reach customers who make use of these tools in everyday life. Thus, among these activities, it is much easier for your company to be the first to be remembered by the consumer.

After that, you need to create a campaign strategy, in which you will decide what the rules for the distribution of gifts will be. At that time, you can and should let your imagination flow.

For example, gift the first 100 people who make a purchase between a predetermined period or gift the first 100 who consume a pre-established amount by the company’s management.

Understand toast as an investment

As already mentioned, the gifts help to reach and build loyalty to the company’s target audience. However, in addition, it can still help you turn these people into company propagators, as a satisfied customer will always recommend your brand to others.

The more loyal customers, the greater the advantages for your business: they buy more, provide better feedbacks, propagate the brand, among other factors. That is, a custom pocket or Damascus kitchen knife sets can even be part of your marketing strategy.

Therefore, the distribution of gifts has to be viewed with an investment. However, it is important to go beyond those present to actually happen loyalty. Quality service is also essential, the gift will enter as a plus, so that the consumer feels really special!

Why is the quality of the toast important?

It is essential that your client has a VIP treatment. When you receive a high quality item, such as knives made of stainless steel or carbon, with incredibly sophisticated design and non-slip wood cables, it will automatically feel special.

Barbecue kits don’t leave a wish either. A good barbecue is a tradition in the life of Brazilians. Then you can’t miss! Our kits can be customized with the name, with the company logo or with the customer’s name.

This kind of exclusivity is what makes your brand stand out in the crowd. In fact, while most companies use gifts that do not add value to the day to day or the consumer experience, others offer VIP treatment.

Prevent gifts from having an effect contrary to what is expected

Betting on bland gifts, which show no use for the consumer, makes the loyalty strategy have an effect contrary to what is expected. Instead of enchanting, she can drive her client away.

That’s why our previous tips are so important. Planning, knowing your audience, treating it well and using accessories with CIMO quality is a surefire way to use gifts as a way to delight customers.

As Ritzy Knives Damascus Steel Knives is its own developer and manufacturer of its products, we have incredible discounts for large orders. If you have a company and want to adopt a strategy to retain customers with gifts, you are in the ideal store.

To check out more content about cutlery and gift tips, be sure to follow our blog. We are always bringing news and suggestions to you! Read on and find out what are the best types of cutlery steel.

Affordable Price Best Vacuum Cleaners under 100 for a New Business

Parts of a vacuum cleaner under 100

The different important parts or pieces in a household cleaning product like this are as follows:

  1. Input port. It is the main part, the area where all the dirt enters. This is the area of ​​the nozzle and, depending on its shape and the power of the appliance, it will suck up the dust better or worse.
  2. Filters. Its function is to retain as much dust as possible. The most recommended are HEPA filters and they are usually important to extend the useful life of the product, or improve its suction speed.
  3. Port of departure.  It is the area through which  the air is expelled after the dust particles fall on the vacuum cleaner’s canister under 100. This port is usually always located on the top of the device.
  4. Deposit.  It is usually the largest and heaviest part of the device. It is responsible for accumulating dirt and, depending on the type of vacuum cleaner, sometimes it is a  bag  that you have to change; or a  removable tank that you must empty from time to time. Knowing its capacity is essential to compare between models. The larger the tank, the more weight, but the fewer times you will need to empty it.
  5. Motor. It is located in the main area of ​​the vacuum cleaner under 100, normally above the tank or reservoir, and it will be in charge of making the turns and the suction of the vacuum cleaner. The motor works based on its power and the voltage of the machine. 
best vacuum cleaner under £100

Types of accessories for vacuum cleaners

Some of the accessories or spare parts that are used for the best vacuum cleaner under £100 with this type of product are the following:

  • Vacuum cleaner bags: It is a replacement without which your device cannot function in the event that you have opted for a model with a bag.
  • Mouthpieces: These are accessories that will allow you to reach different areas that are difficult to access.
  • Brushes: They will allow you to work on different types of floors to achieve better results and not damage them. You have different types such as, for example, the turbo brush for rugs or carpets; the parquet brush  or the  two-position brush that will serve you indistinctly for all options.

Cleaning and maintaining a vacuum cleaner

Depending on the type of product you have chosen, cleaning and maintenance will be one way or another. 

You will have to clean the tank where the dirt and filters are stored, which will be placed in different places depending on the type of vacuum cleaner under 100:

  • On handhelds, remove the small container in which the dirt is stored. Empty it and clean it with a damp cloth.
  • In those with cable, there may or may not be a bag. If you have a bag, you will only have to have spare bags compatible with your model and remove the full one and insert the new one. If you don’t have a bag, remove the dust container and empty it.
  • In the case of Roomba-type robots, remove the tank, empty it and clean it with a cloth.

Buy these vacuum cleaners under100 from Vacuum Cleaners Best.

Is the business of a Retractable Cord Vacuum cleaner is the right choice for a starter?

How to use your retractable cord vacuum cleaner?

If you already bought your retractable cord vacuum cleaner, here we bring you some very useful tricks so that you get the most out of it and your home is impeccable:

  1. Read the instructions – Although it can be tedious, it is necessary that you become familiar with the parts and that you take into account any risks in the operation of the product. That is why we recommend that you read the manufacturer’s manual.
  2. Prepare the place – It is important that before you start vacuuming you clear the entire area, making sure to remove small objects from the ground that can be sucked and damage the device.
  3. Vacuum direction – You must move the head from back to front and vice versa, since it is at the moment of going back that the vacuum cleaner performs the suction function.
  4. Use the accessories – Use the different nozzles as indicated in the instructions, since, in this way, you will achieve better results and with less effort. Do not use the traditional brush to vacuum areas other than the floor. 
  5. Clean the reservoir – The best way to maintain the performance level of your vacuum cleaner is to empty the reservoir frequently, and, if possible, at the end of each cleaning routine. 

How does a retractable cord vacuum cleaner work?

The operation of the best vacuum with retractable cord for pet hair consists of sucking in the air near the nozzle and with it, the dust that is there. This process is carried out thanks to:

  • An electric motor that allows a constant flow of air. 
  • Said air movement causes dust particles to enter the interior of the device, which are retained in the porous filters, making the air return clean.
  • This cycle is optimized thanks to the telescopic tube and flexible hose, as well as the shapes of the nozzles, which modify the level of suction to trap dirt in more difficult places.

Types of Retractable Cord Vacuum Cleaners

The range is super varied and it is necessary to be clear about the advantages and disadvantages of each type, as well as their real functionalities. We have tried to summarize it below:

1. Smart Robot Vacuum Cleaner

best vacuum with retractable cord for pet hair

These are smart vacuum cleaners that can be programmed to clean in a specific area of ​​your home.

They have sensors that allow them to avoid obstacles to avoid colliding and have an advantage that other retractable cord vacuum cleaners cannot compete with, and that is that they work alone. 

You don’t need to be on the lookout, just turn it on and enjoy a good book or movie while the best robot vacuum cleaner on the market cleans your house for you. 

The first model was the Roomba iRobot and, from there, the big brands have been launching others to the market. The Cecotec Conga is one of the most popular, but there is also the Xiaomi, although the market leader is still the Roomba iRobot in its different versions.

Order these best vacuum cleaners with a retractable cord from Best Pick Vacuum.

Is Self Propelled Lawn Mower Business is successful or not?

In choosing; one of the best self-propelled petrol lawn mowers for a business purpose, a series of technical factors come into play that is well suited to their functional advantages such as the presence of wheels well connected to the engine with the aim of reducing the risk of fatigue in having to push. To help you with this choice we have decided to prepare a detailed buying guide with the best models currently sold on Amazon.

Each of them is accompanied by a brief description in which its greatest strengths emerge, including technical characteristics and functional advantages. 

We are sure that at the end of this reading you will have clearer ideas for starting a business on lawn mowers. Keeping in mind, that all the selected models provide for self-propelled petrol operation.

For a starting business, you will find the best consumer products first (our opinion) from the category, best self propelled lawn mower for hills 2021, presented in a detailed comparison. Test results are not based on comprehensive field testing of the products under laboratory conditions. 

Unless the consumer organization has conducted a self-propelled lawn mower test, we have obtained information from reliable comparable sources, such as consumer associations.

Buy Self-propelled Lawn mower – Shopping guide and advice

In this section, for those who want to buy Self-propelled lawn mowers, we have prepared a small buying guide. This contains the most important criteria in the form of a checklist, which should always be taken into consideration when selecting or purchasing. 

If you follow our expert’s checklist for your business, you will surely find great products in the best self propelled cordless lawn movers under the $400 category.

  • Manufacturer: Are there any reputable manufacturers or well-known brands for Self-propelled Lawn mowers?
  • Reviews: Do you have informative and grounded reviews on the topic?
  • Customer ratings: Are the ratings available from people who have purchased and tested the product?
  • Product dimensions: What dimensions are required or are they even possible?
  • Consumption: What is the latest test result published by the consumer organization on Self-propelled Lawn mowers?
  • Test results: Which models became test winners in the Self-propelled Lawn mower product group?
  • Price: How much budget do you have for Self-propelled Lawn mowers?
  • Comparison: In conclusion, we recommend a comprehensive price comparison to find the best one!

In the checklist above, you should particularly consider the results of the Consumption test. Consumer test ratings for the best self propelled gas lawn mower and test winners can be important information in finding the best product. 

Our recommendation: For product evaluation, you need to purchase more than one product in order to compare them directly with each other. This way, you can take your comparison test at home and identify your test winner individually.

Summary & Conclusion

Looking for the Best Self-propelled Lawn mower for business purposes, we believe that the Consumption Winner is a good recommendation that you should take into consideration when comparing products. In particular; due to a large number of products and manufacturers, we recommend reading various reviews before purchasing. 

In addition, the consumer test ratings are in most cases reviews from other magazines available (such as Consumption). If you find a number of reviews, it makes sense to compare the respective best Self-propelled Lawn mower by conducting practical tests. The best self propelled lawn mowers under $400 is a great way to start a lawn mower business.

The products you will need are Troy-Bilt 21 in. 159 cc Gas Walk Behind Self Propelled Lawn Mower, CRAFTSMAN M215 159cc 21-Inch 3-in-1 Self-Propelled Lawn Mower, Husqvarna LC121P, 21 in. 163cc Briggs & Stratton Lawn Mower, Snapper XD 82V MAX Electric Cordless 19-Inch Lawn mower Kit, Greenworks 20-Inch 40V Twin Force Cordless Lawn Mower, etc.

Now, it’s up to you to choose the best self propelled lawn mowers for hills model that can best interpret your needs, keeping in mind the strengths of each of the lawn mowers reviewed in this accurate buying guide. In particular, what seduced us about these models is their incredible quality/price ratio.

This is why at a reasonable cost we can get our hands on a device capable not only of effectively cleaning our garden but also capable of saving us time and effort thanks to the self-propelled petrol system. At this point we can ask: among the models selected in this detailed list which one would you focus on for your home garden?

Therefore, our final tip: Always look for information on the current year’s test winner, at best, in combination with a detailed review.

Buy these best self propelled lawn mowers from Riding-Mower.

How Can Google Ads Help You Advance Business Goals?

You have to admit, it’s not easy starting a business. Aside from the risks you take and the constant hard work involved in making your dreams of having a successful company come to fruition, there are also the many tools you need to learn about in order to make sure that all elements of your business run smoothly.

Google ads would be one of those tools if you decide to invest in an online presence for any reason. Whether it is because people usually search on Google when they want information or if it is just because advertising is generally more effective with Google being such a widely-used website, investing some money into advertising through this platform will surely help your company grow faster than before.

But how can this tool help you advance your business goals? Read on to find out.

Discovering New Customers

The main benefit of Google ads is that it allows you to discover new customers. Through the amount of money that you invest in a campaign, and through the targeted keywords that are used by those who read your ad, anyone who would click on your ad will already be interested in what you’re selling or offering.  This means that there’s less work for you to do when convincing them to purchase something because they have already expressed interest in it beforehand – winning over clients has never been simpler!

Making Money Faster

This goes hand-in-hand with discovering new customers – as long as what you’re promoting are things people want to buy, of course. If you’re already attracting a new audience who are interested in what you have to offer, chances are good that at least some of them will end up buying something from your company. The more money you make with Google ads , the faster the overall growth of your business gets – and when your company grows faster, so does your income! Shelter Tent-a car parking shade company has seen tremendous growth when they started with Google ads.

More Control Over Your Business

The great thing about running an online presence is that you get to exert more control over it than if you were running a brick-and-mortar business. This means that whenever there’s something wrong with any element of your business – whether it is how your website looks or if one of those irritating errors pops on screen for some reason – all you need to do is change anything you’d like and voila! Your online presence is back on track. 

This also means that whenever there are changes made by Google regarding their advertising policies, all you need to do is pay attention to them so as not to risk your business’s success – i.e., no loopholes will be left open for scammers or hackers who can easily infiltrate your website because of these new changes, leaving you vulnerable in terms of what they could steal from your computers or servers. 

Constant Audience Engagement

Google ads are set up such that they engage the audience in a constant manner. This means that your page won’t just show up once or twice and then disappear. As long as you’re still paying for those ads to be featured, people will continue to see them whenever they search for something related to your keywords – making it easier for them to remember what you have to offer should they ever need something like what you sell in the future.

No Worries About Clients

In addition, there won’t be any worries about clients either because Google has already done that part of the job for you! Your ads will obviously not be able to capture everyone’s interest out there on the web – but thanks to the algorithms used in Google ads , you will still have a steady flow of potential clients and customers because those who are interested in what you’re selling or offering can, through the keywords they use when searching for something, be directed to landing on your page. 

This means that there’s no worry about convincing people to purchase anything from you – as long as what they are buying is something they want, chances are good that they’ll end up purchasing it! Now this isn’t any guarantee whatsoever – but when compared to having to work hard at winning people over, especially if the product or service involves a lot of money, it certainly makes things easier for you and saves time so that both parties end up happier!

Bottom Line

Investing in Google ads might be something that you’d been putting off for a while – but the moment you finally get around to investing in them, your business and income will start seeing increases sooner rather than later!

Ultimately, Google ads helps advance your business goals simply because it helps grow your company faster than ever before – which means bigger profits for the overall good of not only yourself but everyone working under you as well!

Why a Business Career?

“The business of America,” Calvin Coolidge famously said, “is business.” As a nation, we pride ourselves on our work ethic, our ingenuity, our technical innovation. In America, perhaps more than anywhere in the world, men and women of vision and foresight have left their mark through the great private business ventures that they began; the Carnegies, the Rockefellers, the Fords, the Gates, and the list goes on. Whatever their industry, business professionals are given the opportunity to excel and advance in results-driven careers. Business schools have trained thousands of successful professionals and you can be next.

In the wealthiest, most advanced nation in the history of the world, over half of Americans are unhappy with the job they have. The Conference Board, a global market research firm, has conducted a widely-cited job satisfaction study for over 20 years. Their first survey, in 1987, found that over 61% of people were satisfied with their career. By last year, that number had dropped to an all-time low of 45.3%. It’s not just that people aren’t making enough money – many feel frustrated and bored by the repetitiveness of their workday and the lack of opportunities for meaningful advancement.

Many of us choose to define ourselves by what we do – “I’m a mechanic, I’m a sales manager, I’m a painter.” What does it mean when almost 55% percent of us are unsatisfied with the career path we’ve chosen? Something is terribly wrong.

We at University Bound believe in the American Dream. We believe that every person has the right to do something they love. Beyond that, we believe that with dedication, smart choices, and hard work, every person has the ability to succeed. You may not be the next Bill Gates; you may be too old to go to astronaut school, and unfortunately, “pirate” is not a legitimate profession, but it’s not too late to have an exciting and rewarding career in the private sector, as renewed economic growth stimulates job opportunities for qualified candidates across the board.

These are results-oriented, desirable jobs in growing markets: most of the careers in our business school subcategories (accounting, finance, etc) have healthy growth rates, significantly higher than the 8.2% expansion for all civilian jobs forecasted by the Bureau of Labor Statistics (BLS) for 2008-2018. The BLS predicts that accountant positions will expand by 22%,communication and public relations positions by 24%, management analyst positions by 24%, and so on. There are a growing number of good jobs available, but openings are expected to be competitive.

For the professional interested in boosting his or her career or to the newbie entrepreneur who is just starting out, online business school is practical solution to earning an education and a living at the same time. The flexibility provides an invaluable way of learning on the job AND in the classroom. This can work for you both ways – contribute to the conversation in the classroom based on your experience and contribute to the conversation in the workplace based on your classroom conversations. This tandem learning advantage will help your grow professionally and allow you to reach your career goals quicker.

3 Beginner Tips for Investing in the Stock Market

A stock is an equity investment that have the potential to be very profitable. By investing in stocks, you are investing in a corporation and taking part ownership of its earnings and assets. In addition to understanding the fundamentals of investing, Mark Matson recommends beginners follow these tips to maximize their potential for stock investing success.

Identify your end-goal

People choose to invest in stocks for many different reasons, which will influence your investment strategy. Perhaps you are investing to save for retirement, or to fund a future purchase, such as a house. Prior to investing, you should identify why you want to invest, as well as when you will be in need of those funds.

Your return on investment (ROI) is dependent on three key factors: the capital you invest, the net annual earnings, and the length of your investment. The stock market can be very volatile, so a stock might not fulfill a short-term financing goal.

Diversify your investments

Have you ever heard the saying, “don’t put all your eggs in one basket”? If the basket is dropped, you lose all the eggs. The same goes for stock market investing. The best way to mitigate risk is to diversify your investments. You shouldn’t put all your money in one company. Instead, you should consider owning stocks for different companies and across different industries.  It can also be beneficial to invest in companies located in different countries which utilize different currencies, so all your investments aren’t reliant on the U.S. dollar.

Keep a level head

As you might know, the stock market can be volatile. The value of your stock portfolio is likely to fluctuate over time. When tracking your stocks, don’t panic over short-term movements. Instead, consider the big picture of your investments. If your stock portfolio is down one day, it is essentially meaningless to your long-term performance. Volatility is inevitable in the stock market, so don’t lose confidence in your investments.

Tips for Becoming a Successful Investor

Not everyone has what it takes to naturally become a successful investor. Investing is a long-term process and it could take some quite a bit of time and discipline to find success to earn positive returns in a volatile stock market. The following are some tips for increasing your chances of becoming a successful investor. Some of the best Mark Matson online videos name these tips as ones to follow.

Create a Long-Term Plan

You should create a long-term plan. Simply creating it, however, is not necessarily enough. You should also stick to this plan. Planning helps investors find issues in their investments, make changes and take action that can improve their investments along the way.

Stick with the Plan

Even when volatility is present, you should stick with your plan. If you go off-course, it’s possible that you could hurt the plan and your investments in the long run. It’s a common reaction to run for safety when something bad happens, such as the market tanking. If you must move money during volatile times, consider a less volatile mix of assets you can continue to invest in.

Diversity is Key

Incorporating diversification into your investment portfolio can increase the odds that you will become a successful long-term investor. Don’t stick with just one or two popular items in your portfolio. Have the confidence to put your money in as many stocks and bonds as possible to diversify your portfolio. But, don’t do it on a whim. Make sure you perform some research before investing.

Save, Save, Save

Mark Matson online reviews preach saving. Being a successful investor does not always come because you know how to invest. Another key factor is saving money—how much you save and how often you save.

Will Online Learning Work for Me?

You have a job, a life, and responsibilities; but you also have the desire to earn the degree that will qualify you for advanced positions and give you the experience that you need to succeed. Whether you’re choosing your initial career path, advancing your career, or one of those 55% of Americans who are unsatisfied at their current job, online education can empower you to achieve the lifestyle that you desire. Flexible but rigorous, accessible and personal; online education may be the shortest road to your ideal career destination. Arriving at your ideal professional career goal with the help of online learning will take work and perseverance, but the results will be undeniably relevant to you and your career.

Let’s take a moment to look at some factors that can determine the effectiveness of online education for the individual student.


  • You’re a student interested in earning your first degree while maintaining a demanding job or lifestyle.
  • You’re already a professional, have a full time job and responsibilities, but are looking for a way to earn an advanced degree or an additional degree within the framework of your busy schedule.
  • You are goal-oriented and self-motivated, and prefer a self-paced learning style.
  • You possess excellent time-management skills.
  • You’re interested in sharpening your Web skills and a technologically-based approach to higher education appeals to you.
  • You’re in need of a first degree or an additional degree in order to advance in a current career or be qualified for a different career.
  • You desire the convenience and flexibility that online courses offer: course material accessible 24/7, straightforward, Web-based contact with professors and fellow students, etc.
  • Interacting with geographically diverse students and professors appeals to you.
  • You dislike or don’t have time for the hassle of a commute, back-and-forth, day-to-day, to a ground school campus.


  • You want the “face-to-face” social interaction of a ground school, i.e., seeing your professor and fellow classmates each day or working cooperatively in a social atmosphere.
  • You are unsure of your level of self-motivation and may have difficulty completing assignments and studying without a “live” professor looking over your shoulder and breathing down your neck.
  • You require a good deal of structure as typically found in a classroom setting, with pre-determined class times, and a concrete daily class schedule.
  • You feel you may have inadequate computer based skills, including navigating the internet, interacting via message boards, email, chat forums, computer conferencing, accessing multimedia, etc.

Business school online isn’t for everyone and you need to make the choice that is right for you. An advanced education is an important asset to have if you want to go far in your career – choose the education type that best suits you and your abilities. If you decide that online learning is right for you, University Bound is here to help you find the best online program for your specific needs. Let us help you pinpoint your academic strengths and interests, and start you down the road towards a fulfilling career in the private sector.